WordPress SEO Guide for Beginners
As a WordPress expert, you know that search engine optimization is hugely important. If you want to get your blog to the top of the list, you need to ensure that your content is optimized and doesn’t fall into the clutches of the likes of Google. It’s extremely important to get your WordPress site to rank highly in Google for the keywords that matter to you, as this will help it to rank highly in Google for all the other keywords that you want to rank for in the future. In this article, we’ll look at what you need to know about search engine optimization (SEO) and how you can use WordPress to improve the ranking of your website.
What is SEO?
“SEO” stands for “Search Engine Optimization”. The more you optimize your website pages the more it appears in search results in search engines like google, bing, or yahoo. It’s is a long process, but it’s worth it. You don’t have to invest a lot of time or money to do this, but it pays off in the end.
Just like today, search engine optimization was once a quaint little corner of the Internet that hardly anyone knew about. SEO was like an alternate dimension, a hidden network of mystical beings that whispered secrets of the web to the Search Engine Land. But today, SEO is more popular than ever, and it has become part of the mainstream digital marketing landscape.
Why SEO is important?
When you’re about to start a business, you want to make sure you’re not making any mistakes that could delay or potentially sink your new venture. That means making sure your website is fully optimized, and then finally, weeding out all those pesky little details that might get in your way. In our internet surfing world, “SEO” is short for “search engine optimization“. SEO is a process by which a website is optimized to be ranked in the main search engines (Google, Bing, and Yahoo) and be visible in the organic search results. So when your site will be on the first page you will get more clients and your business will grow day by day.
Check your site’s visibility settings
You may have noticed that your blog page is not visible on Google search results for your industry. If you remember, this happens for a reason: it has to do with the visibility of your site. More specifically, it’s about Google’s algorithms. These algorithms decide which pages will appear in a search result. When they don’t see the right information, they hide your blog from the search results. A lot of people aren’t aware that the visibility settings of their site play a crucial role in affecting the traffic and ranking of their website in the search engines like Google. If you are trying to promote your work in Google then it is in your best interest to check your visibility settings on your site.
Using SEO friendly URL structure in WordPress
There are several WordPress themes to choose from when deciding on a design for your website. Choosing the right one is important though since a website’s design affects how people interact with it. This is especially true for search engines, which use website structure to determine which pages they should focus on for each search. You don’t want your site to act as a filter for pages it doesn’t matter if they have an SEO-friendly URL structure. It is always easier to remember something if you find a way to make it easy for your brain to remember. Think of a book with a simple name or a song with a simple structure. Everything we do is easier to remember if we break it down into a simple component or two. For example, we can more easily remember the name of our website or the name of a song if we break it up into its components, such as URL, Domain, or Song Title.
WWW vs non-WWW in URLs
When you start a new blog, you have many choices to make. Should it be a www or non-www address? What about the actual domain name (www.my-awesome-blog.com or myawesomelab.com)? What’s the best way to put in a description for your domain? Should you go for a subdomain or a subdirectory? And, how do you choose which host to use to put the site on?
The difference between WWW and non-WWW in URLs is a discussion that has been going on for many years and there are multiple views as to what is the correct syntax of a URL. Let’s take a look at the views.
Search engines consider these to be 2 different websites’ URLs, so this means you need to choose anyone and stick to it.
Choosing the Best WordPress SEO plugin
Choosing the Best WordPress SEO plugin Some of the best WordPress SEO plugins available in the market claim to be able to help you rank your website fast in SERPs. However, this is not always true and many of these plugins are not worth your time. That’s why we are choosing the Best WordPress SEO plugin that will help you to rank your website well. Choosing the best WordPress SEO plugin can be a daunting task, especially when you’re picking between dozens of options. Which one is the best for your current needs? Which one will work for your plans? The plugins listed below have been hand-picked because they are the best WordPress SEO plugins available today.
Add your site to Google Search Console
Since the launch of Google Analytics in 2002, the search engine giant has steadily incorporated features into its Webmaster Tools suite of services aimed at letting website owners track the health of their online properties, including Google Search Console, Google Analytics, and Panda. Google’s latest service, Search Console, allows website owners to track their websites’ performance through the Google Webmaster Tools website. If you are not familiar with Google Webmaster Tools (and who would be these days?) here’s the low-down: It is an official free service offered by Google that gives you a bird’s eye overview of your Google site to make sure that your site is properly optimized for search engines.
Optimizing your blog posts for SEO
Google’s algorithm comprises several factors, such as the website’s content, links to other websites, whether the website is mobile friendly and how many incoming links it has. All of these factors are then analyzed to determine how your website ranks on page 1 of Google. Thus it is important to keep your blog relevant so you can attract more regular visitors, and in turn, improve your blog’s ranking in Google.
Doing keyword research for your website
We are talking about keyword research for your site. Keyword research is a necessary step in the process of creating content for a website. This is important because when you create content, it is going to be read by people, and the more engagement you get from your visitors, the more likely people will view your site again and again. Normally, most websites publish articles that show you how to find keywords for your website, but we are going to do things a little differently. We’re going to show you how to find keywords for your website by doing keyword research yourself.